Top 5 search engine ranking factors
Filed under: SEO by Sasha on December 30, 2006
1) Title tag
Title tag is the most important search engine optimization factor and you as a webmaster have a power to change it. Title tag should contain your primary keyword or key phrase not the name of your business because you already rank well for your business name.
2) Anchor text
Anchor text is by far the most important off site ranking factor and most of the time you can control it. You can’t however control anchor text on pages that link to you if somebody decided to put a link to you on his own. The best thing you could do is sending an email to such webmaster and ask him to change anchor text to your keyword, maybe he’ll say yes, you never know. I would do it if you asked me.
I believe that is not necessary to tell you that anchor text should be your key phrase.
3) Keywords in content
If you want to rank well for a certain term you have to use that term in your content, if you rely only on anchor text your competition could outrank you. You don’t, however, want to spam your content with keywords because search engines would recognize it and they will penalize you for it.
4) Internal link structure
I believe that it is very important to have a good internal linking structure because it will help your inner pages to get good rankings and that is very important these days. You should try to get in position where every every page links to another page and back to homepage. That way you will get your homepage rank higher but also your inner pages will be treated as important by search engines. Don’t let your homepage get a PR of 6 and your inner pages PR of 0!
5) Subject of the site
This is the easy one, if your site is about marketing then write about marketing. Every article should be connected to marketing somehow and your internal links (here we go again about internal links) should contain marketing in their anchor text.
Don’t write about everything and nothing like I do here, concentrate on your primary subject and search engines will recognize that.
These are the top 5 search engine ranking factors if you ask me.
Thank you for your time.
Update on werebu
Filed under: Marketing blog news by Sasha on December 29, 2006
I was doing a little bit of back link checking and I found out that a couple of sites linked to some of my articles which made me pretty happy. Since werebu is still in development it would be foolish of me to think that it is going to rank high for “bigger” keywords but it is doing fine in Google right now, it has been indexed and reindexed. I’m not surprised by that because googlebot visits werebu couple of times per day but indexing isn’t happening that fast. Reindex occurred couple of days before the first indexing so my conclusion is that you need to be patient with seo. That is the truth actually, seo is a long term game and you don’t get to see results fast. I guess that people who do seo for money are well paid because these days they are the only ones who have enough patience to wait for results to happen and then tweak a site which will of course bring even more waiting hours, days and weeks.
That is it for today, thank you for your time.
p.s. I know I know, my articles are getting shorter, will fix that after new year.
Marketing videos online
Filed under: Marketing by Sasha on December 28, 2006
I was browsing one of my favorite forums and found a thread with marketing lections from famous (or less famous) marketing experts. One that was most impressing (and most fun) for me is Seth Godin, very good lecture and you can check it out here.
Take a look and you will get a different view on some of the marketing principles by examining other people’s errors.
Thank you for your time.
10 Myths about Google
Filed under: Marketing by Sasha on December 26, 2006
1)Google will penalize you for “wrong” incoming links
FALSE
I have selected this as a first myth because I keep seeing it all over internet marketing forums and websites. Google will not penalize you and your site if you have low quality incoming links or links from link farms, they will simply ignore those links because for Google they don’t carry any weight. So you can be sure that your site is safe if someone tries to Google Bomb you…
2)Google will penalize you for “wrong” outgoing links?
TRUE and FALSE
Big search engine like Google and Yahoo don’t like to be tricked so they found a way to discover what we today call a link farm. So be careful who you link to and how many outgoing links per page you have, don’t let your website become a link farm because then you will get penalized. You will not however, get penalized if you have 10 outgoing links to your favorite forums like I do
3)Google will penalize you for cloaking?
TRUE
Yet again, search engines don’t like to be tricked so they try to discover cloaking scripts. Cheap scripts will surely be discovered one time or another and for more expensive ones… well let’s say that webmasters that don’t like you could report you to Google and you could lose your business
4)Google hates flash?
TRUE
It’s not true one hundred percent because I’m sure that people from Google would like that their spiders could read flash pages but at this time they just can’t so try to avoid flash pages. If you are using flash try to put your content and you menu out of it.
5)Google can’t index dynamic sites?
FALSE
For a long time now Google has the ability to index dynamic site whether they are PHP or ASP. But don’t let your urls contain more than two (I would say more then one) database query because it will cause problems for spiders.
6)I can click on my own Adsense ads?
FALSE FALSE FALSE FALSE FALSE
Please, do not, under any circumstances click on your Adsense ads. Clicking on your own ads will get your domain banned from the Adsense program and it will get your account closed so please don’t do it! If you click on your ad then send an email to Google Adsense support team and they will try to help you.
7)I can put images next to ads?
FALSE
Just recently Google has announced on their official Adsense blog that they do not approve images close to ads. You can read more about it in my Images next to ads article.
8)You can buy number one position on Google?
FALSE
You can’t buy your way in. No matter what your friends tell you there isn’t a way to get to number one unless you work hard on you site. If you want your site to be appear fast on Google then try Adwords program.
9)Google will make me rich?
TRUE and FALSE
Not everyone gets rich using Adsense. Some of us are good at it and some aren’t.
Like in every other thing in life you have to work hard to succeed so if you want to get rich using Adsense start working right now and stop dreaming.
10)Google will rule the world?
I will leave this one open since I’m not sure about it. They certainly rule search engine world the last couple of years, will it remain the same is yet to be seen. I hope that my TV won’t have Google logo on it for at least 5 years J
This is it; I hope that you have enjoyed reading this article as I did writing it.
Thank you for your time.
Marketing yourself with tips and tricks
Filed under: Marketing by Sasha on December 23, 2006
When you got your first pc you were very excited, I know that I was. Day by day you learned new stuff about it and at certain time in your life you started to wonder if you could sell your knowledge about computers. Besides your friends who is going to pay for your services?
If you were smart then you have joined some marketing forums and started to learn how to market stuff (and stuff includes yourself too).
But joining forums and reading won’t help you much, you have to make yourself stand out, your posts need to be well written with perfect grammar and spelling. You must show that your knowledge isn’t questionable, and you must prove that you are very good at what you do. Marketing yourself is very hard, harder than trying to market you product, because every mistake will get you one step backwards and we all know that forward steps are not so easy to accomplish especially in online marketing so be careful, don’t mess up what you have worked for.
I have already mentioned that you must posses knowledge but that alone won’t get your name out there. Here are a couple of online marketing tips that could and should help you market yourself:
- use your real name in forums
- put your website in your signature
- build portfolio
- always be polite
- learn more about online marketing
You must have noticed that I have focused this article in one single direction and that is marketing yourself online through forums. Marketing and webmaster forums are a great way to sell your knowledge and make a lot of money if you are good at what you do. These forums grow very fast and they always have a member or two that could need your services.
Many of you won’t use your real name in forums but you should, I know many people by their name because of forums and I always connect their names to certain services that they are capable of doing. Just browse around forums and you will notice what I am talking about. I think that we covered some basic online marketing or better said forum marketing tips.
There are a lot of other things that you should do but these tips will get you started. I will cover other techniques in other articles so bookmark my homepage and be good until next time.
