Adsense on a marketing blog?
Filed under: Adsense by Sasha on January 21, 2007
There was a time when I wanted to make money online by doing nothing. I was young back then and I didn’t know that you have to work to earn money or anything else. When I got interested in the online business world Adsense was one of the first things that got my attention. It looked like you just have to create a simple website and the money will come to you. Actually you could do just that but your website must be more then a simple MFA site, it has to be something that people would like to visit.
This introduction is a result of a couple conversations I had with my friends. Some of them asked me why I don’t put ads on my marketing blog. Those of you who have been in the online marketing world for a while know that putting ads on a web site or a blog which doesn’t have enough visitors scares people away. Werebu as a marketing blog was created with other plans in then making money with Adsense.
First of all, I would like to be sure that I don’t fail my marketing blog challenge so it would be stupid to waste my time dealing with ads and the money they could bring. The second thing that prevents me in putting ads is that I want to offer my SEO services some time in the future and I think that the web sites who offer services shouldn’t have (too many) ads… I don’t think that future clients would like to see ads all over the place.
The last reasons why there are no ads was already mentioned and that is scaring people away. I want people to read my marketing blog, I want to associate this blog with the term marketing blog so when somebody asks you what marketing blogs you know, your answer will be: werebu.com!
I believe that some of my friends will now understand why there are no ads here just yet.
Thank you for your time.
AdSense in 4 new languages
Filed under: Adsense by Sasha on December 22, 2006
A couple of days ago Google has announced that they have added four new languages for content ads. I am personally very excited about this since this is the moment I was waiting for, my country got listed :). Thank you Google. You can find an official news here: Adsense in 4 new languages
Images next to ads
Filed under: Adsense by Sasha on December 20, 2006
Many webmasters and online marketing experts used to put small images next to Google Adsense ads. This little trick improved their click trough rate (CTR) because it misguided visitors who thought that images have to do something with links (ads) next to them and in most cases this is not true.
I have heard that people used to send emails to Google Adsense team regarding this issue and that the response was to put a border or in other way distinguish images from ads.
Well, the problem is now gone since Google announced at their official Adsense blog that they do not approve images next to ads in any form and again they said that you shouldn’t trick your visitors in clicking on ads. Looking at this situation from webmaster view you are probably not very happy but if you take a second to look from publisher’s point of view then you have to realize that they are happy since the worst thing that can happen to a publisher is a large number of clicks that do not convert into sales.
Webmasters who removed images the first day reported a 25% smaller CTR so I guess they need a new way to blend ads or maybe another trick that could boost their CTR back to what it used to be. One idea comes to mind, playing little flash movies above ads. I’m not sure if this is against terms of service and it should be checked with Google team.
If you are one of these webmasters who were using images next to ads I feel sorry for you but I ‘m sure you will come up with a new solution very fast and that your earnings won’t suffer that much, if they do then you are not doing you job very well 
All your questions regarding this topic are answered at:
http://adsense.blogspot.com/2006/12/…nt-policy.html
Thank you for your time.
