Marketing Your Venture with Promotional Products
Filed under: Marketing by Sasha on September 21, 2007
Some great news for business marketers: nearly 74 % of the people who receive promotional products use the product at least once a week, and an amazing 45% use it at least once a day. This is especially true of such every-day trivia as promotional pens or logo mugs that take over almost every office table and desk in United States and Canada
About 97 million people in the United States (plus another 12 million in Canada) own and use computers, and a good 50 to 55 million of them rely on computers for work. Of this, more than 35 million people telecommute one to three days a week – that’s 47 percent higher than the 22.6 million figure only five years ago. So it’s without any hesitation wise to invest in portable promotional gifts and gift sets like High Sierra Tahoe Computer Travel Set or personalized holiday gift sets containing promotional clips, lanyards, ID tags and travel wallets.
Every-day use promotional gifts provide for the highest recall rate among other means of brand promotion. If you are not satisfied with just words, let me give you the numbers just for the recall rate. It’s 27% for Internet banner ads, 53.5% for advertisements that you see in more traditional media, in print and on TV and when it comes to promo items the recall rate raises to 76.1%! Impressive even for us at rushIMPRINT, though I’ve spent quite a few years working in this industry.
