New Branding Building Programs for Franchisees from Clayton Kendall
Filed under: Marketing by Sasha on September 25, 2007
Many companies today, especially those in the retail and food industry, successfully operate as franchisees of established brands. Franchising proved very effective and over the decades grew into one of the most attractive and rapidly developing business models in the world. Why? Because franchise companies are pretty quick to start up: no need to invest tons of money into brand development, methodology, business approach, advertising and training - all these items are supplied by the franchiser.
It takes quite a bit of time, talent and strategic thinking to get your franchise company up on rails. Apart from a strong brand, highly disciplined management and impeccable business process your franchisor ambition must be backed by a reliable chain of suppliers & fulfillment experts. As a franchisor you will have to keep stock of a whole bunch of products for promotional & brand enhancement needs. Here is a short list:
- Uniforms & corporate apparel
- Print Advertisements
- Office forms and paper products
- Brochures, signage, banners
- Promotional items
- Employee rewards
Your franchisees will always run short on the above items and you’ll need to be bale to provide an effective means for them to get the items they need quickly and without delay. Basically it’s one of the must-haves if you want your franchise chain to grow and bring you profit.
Having an in-house team to handle the fulfillment tasks related to the above items may be quite costy and require more administrative effort. Luckily there are companies offering outsourced order fulfillment services that cover all possible tasks that a franchise company may have.
These companies usually provide a complete range of fulfillment services to support a franchise chain. Clayton Kendall, for instance, offers warehousing, print services, graphic design, company store websites, promotional products, awards, employee incentive programs, rapid order fulfillment, direct mail fulfillment, multi-media presentations as well as unique branding programs.
September 25th, 2007 at 5:01 pm
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